If you’ve ever dreamed of developing that million-dollar app and getting it going in the Apple AppStore, then there are some things you should know before moving forward. First of all, you’re up against millions of apps competition-wise. Secondly, if you can’t get approved, you can’t even begin to compete with any of them. Thankfully, Apple has just published its top 10 reasons for app rejections during the 7‑day period ending August 28, 2014.
Here’s what you — and the people you hire if you’re not doing it yourself — need to know:
14% More information needed
8% Guideline 2.2: Apps that exhibit bugs will be rejected
6% Did not comply with terms in the Developer Program License Agreement
6% Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected
5% Guideline 3.3: Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected
5% Guideline 22.2: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected
4% Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
4% Guideline 3.2: Apps with placeholder text will be rejected
3% Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple
2% Guideline 2.9: Apps that are “beta”, “demo”, “trial”, or “test” versions will be rejected
Good luck as you develop your app!