Siri just got an upgrade. In order to better compete with Google Now, everyone’s favorite personal assistant will now able to offer ‘proactive assistance’ as part of iOS 9. What exactly does that mean? Well, Siri will now be able to anticipate what you want based on context such as your geographical location, time of day, or what apps you have open and make suggestions. For example, when you wake up and reach for your iPhone your device will already display apps it thinks you’ll be likely to open based on your past behavior.


Other notable “proactive” improvements include the Mail app being able to suggest Caller ID for unknown numbers or the Calendar app given you traffic information based on reminders which you’ve already inputted. You can actually experience the new Proactive Siri and Spotlight by having your device’s UDID registered with the Apple Developer Program. Otherwise you’ll just have to wait until the public beta later on in the summer.

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Siri Takes On Google Now With 'Proactive Assistant' Feature
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