The large inside compartment and padded laptop pocket say “I carry my stuff”, but the soft waxed cotton and leather trim say “I like to look good while I’m doing it”. And it’s got all the usual rucksack stuff like shoulder strap, drawstring, and buckle closures, but infused with that distinctive Scandinavian “Norse Projects” style.
Norse Projects are an established menswear manufacturer from Copenhagen, maker of fine shirts, jackets, and outdoorsy gear, as well as cool T-shirts with catchy slogans like “Life is a sexually transmitted disease”. But let’s face it, catchy slogan or not, you can’t carry your lunch in a T-shirt. To fill the gap: the hardy Fjeli Rucksack.