Apparently, owning a Rolex these days just isn’t enough. Unless your watch is customized, you’re a nobody.

Sarcasm aside though, this piece is sure to get your peers’ attention. Bamford Watch Department – luxury watch customizers – started with the new ‘Non-Date’ Submariner Rolex and gave both the case and the bracelet a blacked out PVD treatment while adding a vibrant sky blue second hand for perfect contrast.

Of course you’ll need to inquire about the price… which means most of us won’t be able to afford it.

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BWD 'Non-Date' Submariner Rolex
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