With the resurgence and popularity of classic Barbershop style techniques for the younger male generation and the increased interested generally in grooming, Pomade is making a bit of a comeback, albeit in many cases reformulated to be easier to use than it was back in your Great Grandfather’s day. It’s a product that is steeped in nostalgia and heritage, bringing to mind old-school black and white Hollywood movies and the starts of Swing and Big Bands. It’s certainly very American and alongside a straight razor wet shave is back by popular demand. What is a Pomade though you might be wondering? It delivers a firm hold and has to hairstyles, combining the wet-look aesthetic of a gel with the increased pliability of a wax. Back in the day, they’d take multiple washes to remove, such was their solid staying power, but nowadays, with the trend towards water-based pomades, they still achieve those sleek and polished highly stylized looks but can thankfully (for the most part) be rinsed out with minimum effort. So let’s take a look at some of the modern takes on the Best Pomade for Men.
The Best Pomades for Men
The original Suavecito formula has been taken up a notch with this Firme Hold pomade which delivers serious day long hold with a medium level of shine. Pomades are great for styling more demanding hair so whether you sport a side parting, a quiff or prefer to go for that slick backed look, all those styles and more are obtainable with a bit of this magic Suavecito formula. Unlike hair gel, it won’t leave any residue or flakiness behind, and this new formula has the same great strength and base ingredients but in a formulation that is now water soluble meaning that it easily washes out. It can be applied to either wet or dry hair depending upon the look you’re trying to achieve. Used dry it won’t deliver as much shine so if you are looking for a glossier finish, add it into wet hair and you can always additionally set with a hairdryer. There are no harsh chemicals so it won’t dry out the scalp either. Trusted by barbers and stylists and loved by bikers and tattoo artists! You’ll understand why when you see its iconic packaging.
- Weight7.2 ounces
The second product we’re reviewing today in our Best Pomade for Men roundup comes from Layrite and is a natural matte style cream with a medium hold and helps hold the hair without the feeling of having anything heavy there. It’s a water-soluble formula which means that you can quickly rinse it out when you’re done looking like Elvis for the day. Layrite is an American grooming company who’ve been producing their original range of products since 1999, and it’s a range that is loved by barbers in no short part because it was designed by a barber and not by some scientist in a lab somewhere who probably doesn’t even have hair! This Layrite formula works on fine as well as medium and thick hair and is perfect for achieving that “casually” groomed as opposed to overly styled look. It’s also brilliant for bring definition to curly and wavy hair and eliminating unwanted frizz. As they say, the dryer the hair, the higher the hold, so if you’re going big and bold work it into dry hair whereas if you want more subtle sculpting apply instead to wet hair. For a hair product that hols like wax but washes out like gel, Layrite Natural Matte Cream is a great recommendation. Another great styling option is a hair spray so make sure you check out our guide and find more amazing products like this.
- Weight4.3 ounces
The Imperial Barbers range has been doing the rounds since 2009 and is the brainchild of Master Barbers Scott and Pedro who between them have over 30 years working in Los Angeles, London, and New York. They were on the hunt for a range of pomades, waxes, and gels not too greasy, fragrant, weak or waxy and in the end, they created their own. The range has that timeless and nostalgic feel and is all about supporting classic American styling and Barbershop culture. The Classic Pomade from their collection has a stronghold but a low shine and works for holding most hairstyle such as side partings, slicked back looks as well as the more flamboyant pompadour look. It’s super quick, clean and easy to use and to since out afterward and is purported to be one of American’s strongest holding water-based pomades. For a lighter hold merely dampen the hair a little first before applying. For more dramatic hold and hair-raising volume, mix it with more products from the range to create a bit of cocktail! Set with a hairdryer and you will have a look that holds all day and all night too. Our handy guide to the best shampoos for men features more great products like this.
- BrandImperial pomade
- Weight5 ounces
With its iconic packaging looking a little like a traditional tin of boot polish, Uppercut Deluxe delivers a modern and fresh vibe to a traditional approach towards men’s grooming the range is made with only the finest ingredients. The brand owes its origins to two childhood friends with a passion for creativity and hard work and a love of barbering, surf, and skate. Their Deluxe Matte Pomade delivers a medium hold with a natural, matte, non-shine finish and is great on all hair types and lengths. From classic to modern and more urban styles, this water-based pomade works a treat and perfectly grips to the hair and not all over your hands. We need to talk about the scent too. The Matte Pomade features a delicious Crème Brulee fragrance. It’s excellent for damage control and apparently has a formula that contains yogurt extract which helps to add additional moisture and nourishment to the hair. Apply with the fingers and finish off with a comb to set and style your individual look.
- BrandUppercut Deluxe
- Weight5.6 ounces
We’re not so sure that a Blind Barber sounds entirely like the best idea, but we do love this brand and its sleek and minimalist packaging. This Pomade is award winning and has been infused with hops to deliver a stronghold but with a workable matte finish for the ultimate control. For the best results, directly work a dime-sized amount into your hands and style through towel dried hair. The formula doesn’t contain any nasties so no parabens, sulfates, or artificial dyes but it does provide a lovely light tonka bean scent which has just a touch of sweet vanilla. Blind Barber 90 Proof Pomade is not at all greasy or oily and because it’s also water based if easily rinses clean from your hair when you are ready for a re-style. Strong, dependable and devilishly handsome. We’re talking about both you and the product of course. Find more great products like this by checking out our guide to the best hair oil.
- BrandBlind barber
- Weight2.56 ounces
Our next entry on the round of Best Pomades for Men is from the relative newcomer as far as grooming brands go having only been established since 2014 although the Vikings they’ve based their range around have obviously been around for way longer! The range was developed for the modern day Viking. You go it, the smooth one, who actually prefers to keep his beard well maintained and the hair on his head meticulously styled. Starting with beard care products initially, Smooth Viking then forayed into the world of hair care with this pomade amongst its most popular of products, and you will be glad that they did. This is a water based pomade that delivers a medium but manageable hold that rinses straight out when you’re ready. No muss, no fuss, just an uncomplicated product that really works. Whether you prefer to wear your hair classic, casual, formal or slick, this pomade will have you leaving the Viking helmet indoors so that you can proudly show off your beautiful head of hair. If you want to have a good hair day every day, then you need a product that’s as smooth and reliable as you. Step forward the Smooth Viking Pomade, ready to save the day. For a sleeker, slicker shinier look, use the product on wet hair. Another great styling product is hear clay so make sure you read our review.
- BrandSmooth Viking Beard Care
- Model3.2 ounces
If you are looking to create a style with plenty of shine and lots of holds, then you need a product like American Crew’s Pomade in your male grooming kit. Just a small amount working into either damp or dry hair is all you need to create classic or slicked back, well-controlled hairstyles, no matter what hair type you might have. This Pomade delivers a medium hold with a high shine and works just as well on curly hair as it does straight. It provides all the flexibility of a gel but with the incredible staying power of a wax. It’s a water based product again like all the modern pomades we’ve so far reviewed today which means that you want to go back to that floppy foppish look, all you need is a quick shampoo. It contains Lanolin which is one of the reasons why it delivers such supreme shine, but not in an oil-slick kind of way. All natural, no synthetic additives and a great staying power for almost all styles. Love this product? Check out our review of the best conditioners for men for our top picks.
- BrandAMERICAN CREW
- Weight3.04 ounces
Reuzel has created a matte finish pomade that will perfectly hold the hair in place and can pretty much be used to manipulate, mold and keep the hair into practically any style and shape. It’s especially great on shorter hair lengths. With its active sweat proof formulation, it is excellent for any of you that regularly work out and still want to look your best. It has a matte rather than shiny finish and is what’s categorized as a clay pomade. It’s great for emphasizing texture and for creating separation as well as hold. Strong yet pliable, Reuzel Clay Matte Pomade will help to keep your hair in place all day long.
- Weight4 ounces
Baxter of California is one of that new breed of men’s grooming products that have burst onto the scene catering for the modern man but very much with a nostalgic nod to the past. This styling formula creates a light and natural finish and will also help to soften and soothe hair texture and eliminate unwanted frizziness. With all natural ingredients, it leaves the leave for touchable and smooth hair rather than a rigid and overly stiff style. It’s super rich in moisture thanks to the active ingredients beeswax, lanolin and glycerine that feature in this hard-working yet deeply nourishing formulation. It’s perfect for creating that “less is more” messy bed head look rather than anything overly constructed. Literally, just a small pea-sized amount working in between the fingers and through the hair is all you need to create a stunning look and finish. With its moisture-rich formulation designed to soothe, soften and smooth the hair Baxter of California Cream Pomade delivers a light and natural looking finish. This makes a perfect grooming gift for your loved ones.
- BrandBaxter of California
- Weight2.08 ounces
Our final product on the Best Pomade for Men review today comes from Pacinos Hair Grooming, and it’s a solidly dependable product that combined firm yet flexible hold with a semi-shine finish. Whether your hair is straight or curly, wavy or coarse, fine or thick, this pomade should certainly do the trick! Of making you look super stylish that is. From a comb-over to the pompadour look, however, you prefer to style and wear your hair you can count on Pacino to deliver the goods. Pacinos Hair Grooming Pomade is also water soluble so easy to rinse out so when you’ve done being a slicked back Italian member of the Mob for the day, you can just kick back at home with your hair running wild and free!
- BrandPacinos Pomade
- Weight5.6 ounces