In case you didn’t know, IFA occurred just a couple of weeks ago. What’s IFA? Only the world’s leading trade show for consumer electronics and home appliances! At this year’s show there was one product which stole the spotlight: the ASUS ZenWatch 3. Bucking the trend set by the Apple Watch for square smartwatches, the ZenWatch 3 has a gorgeous circular watch face which evokes luxury “dumb” watches of old. The real notable thing about the watch face isn’t the fact that it’s circular — after all Samsung and LG have offered circular smartwatches in the past — it’s that there’s no “flat tire” effect meaning that each part of the screen is utilized.

The ZenWatch 3 can do pretty much what every other smartwatch on the market can do. The watch itself is available in silver, gun metal, and black. It also comes in your choice of rubber or leather straps, both of which are quite comfortable.

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ASUS' ZenWatch 3 Rises To Challenge Apple Watch Series 2
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