From New Zealand is winemaker Matua, which came up with a new technology that informs you if the wine is chilled enough for drinking.
The Chill Check labels, as the manufacturers call this system, use the new thermographic label technology. This label features a snowflake that appears when the wine reaches the optimal temperature plus a Ta Moko symbol that changes its color.
As of this writing, the Chill Check labels are incorporated into two of their products: Matua 2016 Marlborough Sauvignon Blanc and Matua Pinot Noir Rosé, which will arrive in the United States later this summer.
The labels are calibrated according to each wine’s optimal drinking temperature. For the two wines mentioned above, that’s 45-46 degrees Fahrenheit.
The labels retain its altered color for about 45 minutes before they go back to the original one, which signals you to chill it again.
The 2016 Sauvignon Blanc sells for $16.99 in New Zealand. There is no word yet regarding the Rosé’s price when it hits the US market. You may contact Matua or stay tuned for more information.