It looks like a standard hole punch, but it punches out 351-style picks. You can get a pick out of an old credit card, a bus pass, a gift card you got for Christmas and never spent–whatever you’re comfortable putting a pick-shaped hole in. Just think how much better “Stairway to Heaven” would have sounded if Jimmy had a pick made out of a Subway Cash Card.
Sure, you can get personalized guitar picks. And you might just feel slightly more like Jimmy Page if your pick has a Led Zeppelin logo on it. (Although sex and talent would help a lot too.) But you can’t get more personalized than a pick you make yourself. And that’s where the Pick Punch comes in.