Tired of all the fancy features found on watches these days? Hey, sometimes simple is better.

Clomm, a new boutique watch brand founded by Gary Fidele, is focused on creating minimalist, yet distinctive watch designs. Their first timepiece collection, Terra Firma, is named after a Latin phrase that translates as “on solid ground.” And it’s not hard to understand why, with unique dials made from either cork, rosewood, rosegold, oak, or ceramics.

All of the watches have a 47mm face, PVD coated steel case, Swiss made Ronda movement, sapphire crystal lens, and an Italian leather strap.